AuthorKevin Davis

Kitchen Renovations Sydney Wide – Offline Business, Online Marketing

One common misconception held by offline business owners, is that online marketing is beyond them.

It’s easy for owners of traditional businesses – particularly high-ticket tradespeople who do bathroom & kitchen renovations, plumbers, painters and so on – to feel overwhelmed by the amount of options available to them. For example, every day they’re getting hit up with spam from digital marketers offering them everything from SEO to website design to reputation marketing.

The hardest part is working out who to trust!

Renovators Turn Online Leads Into Sales

In this post, I’m just going to focus on renovators – those who specialize in kitchen & bathroom renovations. How can owners of such businesses get more online leads, more quotes and – ultimately more sales… from the RIGHT kind of customers?

Step 1: Build Your Brand

No, I’m not talking about investing $20,000 for some slick marketing consultant to design a creative logo 🙂

This is simply getting your website, social media profiles and offline marketing materials / stationary aligned. You want to be sending the same message consistently to your audience. Anything else will just confuse them.

Think about it this way – these days, your website is often your ‘first impression’. Even a referral is going to check you out online, so if your website looks like it was created in 1992… you’re going to be fighting an uphill battle from the very beginning!

Step 2: Design an Offer

For kitchen renovators & bathroom renovators, you may think you can’t come up with an offer. But that’s just not true! There are a few marketing basics you can and should apply to your marketing in order to improve conversions:

  • Use Scarcity – run the offer for just a limited time, or make it available to the first X customers
  • Give a Strong Reason Why – people are much more likely to believe you if your offer has a “reason why”. This could be as simple as a business birthday celebration, the launch of a new site, the completion of your 100th project, an overstock of certain products… so long as it’s true, you should use it
  • Offer an Incentive – there has to be reason for your customers to do business with you NOW and not in 6 months’ time. Not with unnecessary pressure, but with a clear presentation of facts that if they choose to proceed with you today they will benefit accordingly. In the same way you can’t get discounts on sale items once the sale is over

Step 3: Announce Your Offer

There’s no point having a great offer if nobody knows about it!

There are plenty of ways you can “get the word out” to start attracting new sales. You can:

  1. Post on social media
  2. Email your existing database of customers / contacts
  3. Reach out to your business partners & associates to see whether they’re open to the idea of a joint venture
  4. Write an online press release & share the final article via social media (so you benefit from the online press release and the additional social media attention)
  5. Create a short video of the offer & post it to YouTube / social media

Step 4: Be Prepared For The Leads

How are you going to respond when you actually DO get an inquiry for a new bathroom or kitchen renovation project?

Ensure you and your team have a clear course of action, so you know what questions to ask… what information to record… how to position the offer… and agreed steps for moving forward.


If you use the above (albeit, very high level) steps as an outline, you’ll be well on your way to generating more sales & leads for your bathroom & kitchen renovations business… in less time, and with less stress!

10 of the Top Caliber Ad Campaigns in 2016

Choosing and ranking the world’s best marketing campaigns is being carried out by Warc 100 every year. And for this year’s top 10, it was gathered from 2,000 campaigns combining the results over the last 3 years (2014-2016). Each campaign gives goosebumps and is really eye-catching, covering all the factors an effective Advertisement should have.

I invite you to witness the differences and the common goal of the following Top 10 entries:

Number 10 – I Will What I Want by Under Armour

Number 9 – Kan Khajura Tesan by Unilever

Number 8 – Share a Coke by Coca Cola

Number 7 – This is Wholesome by Honey Maid

Number 6 – If We Made It by Newcastle Brown Ale

Number 5 – Live Test Series by Volvo

Number 4 – Inglorious Fruits and Vegetables by Intermache

Number 3 – Project Architeuthis by America’s Navy

Number 2 – Like a Girl by Always

Number 1 – Penny the Pirate by OPSM

Hail to the top ten videos! The works, the passion and the creativity are so amazing. These videos have million views in Youtube channel. There goes to show that people today love video ad campaigns. A campaign that has the product innovation, good material and content, really makes a difference.

You might have noticed that the videos displayed here were made by bigger companies in the industry. Whether the campaign is for big or small businesses, the key points to a successful marketing are as follows:

  1. It should be influential – make a difference, drive business performance and change viewers or consumer’s behavior.
  2. There should be a strong commercial creativity in the video, allowing brands and agencies for performance comparison with peers.
  3. It has the most effective marketing, effective people and org backing it.

I actually chose not to further explain each marketing campaign (even if I wanted to), the point of this article is to let you see and understand the video itself at a first glance. And well if you did, the 2016 choice is definitely right!

How to Earn Fame in Social Media

Do you personally know someone who has managed to become famous on the internet? Ever wondered how it is like to be one or at least having rubbed your elbows with one? Or it don’t matter to you at all?

You’ll be tagged as an internet celebrity, online celebrity, internet personality, blogebrity or a cyberstar if you’ll become famous by means of the internet or social media that is. This is how Wikipedia defines this kind of fame. In today’s world, becoming famous seems easy. By just uploading a controversial content, whether an article or a video, there’s always a chance to take the spotlight. With billions of people around the world having access to facebook, twitter, instagram, youtube, pinterest, etc.. the opportunities are widely available and seemingly endless.

There are countless internet celebrities nowadays who enjoy the fruits of their labor online, although some of them got fame by fortune, as they say. While some really make it as their means of living since money is automatically coming after fame. The sooner you build a brand or an authority online, the more time you should work harder in order to make this possible. You have to strike while the iron is hot!

There are three (not so simple) ways to earn fame in social media, and I take it from the words of Frank Spadafora, head of analytics app named D’Marie Archive:

#1 Establish a sizable following

Fame in social media - followereThere are lots of ways to get this done and it means lots of work to accomplish too. Having a huge amount of followers in your social media account in an instant only happens if any of your video or content goes viral. People love sharing good videos. It could be a video about good deeds, controversial shots, of good sense of humor, funny, scary, anything that is rare and honest. Same goes to stories you blog about. It is hard to please everybody and that’s a fact. And people do not want to be fooled anymore, they are becoming wiser these days. A single mistake means an “unfollow or unsubscribe” button to click on. So the good chances of collecting followers is by making a very good content and be consistent about it. You have to know your niche first or expand on the accidental niche relatively if you get the first shot. Content is king and consistency is queen.

#2 Maintain it

After you have established a thousand(s) dedicated following, it’s a good sign to go and entertain your followers with new and exciting content. Some actually use Instagram to only post OOTD (outfit of the day) and become famous. This also becomes part of the fashion niche. Posting photos in a bikini also shows a fit and sexy body, which becomes part of health, beauty and fitness niche. In fact some modeling agencies hire models now through contacting stars of Instagram who has millions of dedicated followers for this. Having established one at that point becomes a remarkable authority and it means a capability of endorsing brands or product reviews in the marketing world. But then again, consistency and trustworthiness are just some reasons to have for you to maintain your list of subscribers.

#3 Repetition is key

Repetition is key

It is proven that audiences love consistency (which is why I’ve mentioned that word here 3x now). The key to keep your followers glued to your account is to use specifics – specifics hashtags on specific days every week. This way they will see a pattern of your post in that specific hashtag and will even be more excited for the next ones you will upload. If people will get used to what they see in your post, they are most likely making it part of their “social” habits.

In Conclusion

If fame becomes part of your world, you are fortunate enough to have tons of followers. You have the right to call yourself famous already. But what you should do after is more challenging than ever.

Maintaining that fame and getting all the advantages of it while you are on the spotlight means hard work, dedication and commitment. Fame rarely comes to anyone so if the timing hits you unexpectedly, make yourself ready to taste all the icing of it. And also be ready to experience the bad side too… smaller things i.e. bashers, but it is up to how you handle them (and it’s part of it). You still have to balance the interests of your followers and try to make them all as happy as is humanly possible.

Mobile On Demand: Overtaking Desktop Usage and Traffic

As part of the online marketing trends for 2016, it’s clear that Google has started working on promoting better customer experience including Ads on mobile devices. The giant search engine has also found out that less searches take place on computers now and more searches on mobile devices instead (at least for ten countries including Japan and USA).

This would of course imply higher expectations from mobile users, and Google has already made ways to improve the user experience by providing easy-to-view, richer with direct info and more engaging content designed for screen-swipes and not for mouse-clicks.  The design is based on customers’ needs. And I’m sure the whole world is also starting to pick up this trend pretty soon.

Ad Innovations

In order to be relevant with mobile users and consumers, Google introduced new Ad experiences for Automotive, Hotels and Mortgages. Each of which comes handy and very user-friendly. Note that these three have the higher demands online and a huge number of consumers used to go and stay online for hours looking for them.

#1 Automotive

According to Polk Automotive Buyer Research in 2013, the average time car buyers spend on research is almost 15 hours. Those who intend to buy new or used cars normally browse the web to see pictures of their dream car. It is noted that 50% of Google searches for cars contain visuals. One of the actual reasons why Google introduced Automobile Ads – a new search ad format that takes you directly from google to a series of car images. You can get more info when you tap the image and even listings of nearby dealers.

#2 Hotels

Hotel Ads is now globally showing partners around the world from google. Information like rates, locations, availability, photos and google street view are still provided with searches. A traveler can just click on “Book” to reserve his or her stay on the partner’s sites.

#3 Mortgages

Most of us in the working class aim to buy a home at some point in our lives. Google searches prove that as its numbers identify the ones pertaining to buying a home. The search engine just added Google Compare in their features. Consumers will be able to browse for the latest mortgage rates in the market from multiple providers. Then they can review required criteria such as interest rate and fees, and make comparison using the said tool in order to decide on what suits best for them. They can also apply directly with approved lenders and seek for more information from a qualified adviser – directly from Google search ad.

Marketing puzzle - build with innovative ideas

The latest marketing innovations from google show us an effective tactic to grow any online business that we have. Following the trend and taking advantage of it will definitely result to successful sales of our products or services. Online marketing strategies change, what was working yesterday may not be useful today. It all depends on the consumers’ access to newer technology. Technology continues to revive its features in order to lessen our time and effort to accommodate certain requests. If you stick to an outdated feature, your sales will suffer and before you know it, there’s no time to get back on track.

Online Marketing Trends Dominating 2016 & Years to Come

Keeping up with modern trends of the online marketing industry makes it exciting though it seems complex most of the time. The development of new gadgets and software based on the user preference is happening fast right before our eyes. It keeps on changing and providing new techniques for anyone to avail. This year of 2016 is indeed a great year where a lots of online marketing tools are being introduced and improved.

As I have witnessed and based on my further research, these are the trends you should watch out for:

Video Ad Campaigns

It may seem nothing new because we already get the hang of using social channels like YouTube. YouTube hosts billions of videos with tons of video ads also being uploaded to catch your attention. While Facebook and Bing both already started offering advertisers video options, Google this year has finally got on board with in-SERP videos. Users are becoming used to see video ads and as this continues, you should expect more video ads popping up anywhere. Google owns Youtube, so buckle up!

This video Ad ranked 6th in the Top Ten Most Effective Ads Campaign for 2016. Check which was voted as the no. 1 this year.

App Indexing

Google has recently offered app indexing for a while. And while this is being accepted as part of the ranking possibilities, business owners this year should consider developing a dedicated app for their services and products. An app can do whatever websites can and it is not surprising to see that in the coming years, search engines like google would prioritize owner’s app engagement in marking ranks. This will not happen anytime soon but the big possibility is known. Google is at its testing stage so when the coast becomes clear, a huge change in ranking can be a little intimidating.

Mobile over Desktop

Last year was really a big year for mobile technology. Google announced that the mobile traffic overtook desktop’s in 10 countries. It was also the year when google has released an algorithm named Mobilegeddon phasing out websites that are not responsive or mobile optimized. It was like saying that mobile optimization can be enough to improve your ranking. It’s a clear indication that the big search engine is taking side on mobile. A mobile-focused online marketing has become more powerful this year and in the years to come.

Siri and Cortana getting promoted

Siri leads new kind of OprimizationDigital assistants like Siri and Cortana will not just act as your weather checkers. There is a new kind of optimization being introduced using them since they do searches and use conventional search engines. The key to maximize and optimize their usage is for them to be aware about your business information and details. Way to go Siri and Cortana, congratulations on the promotion!

Wearable Technology – not just a fancy accessory

An Apple watch and other released smart watches and sunglasses had set a new standard. Their existence in the market today will surely set a new landscape in local marketing, the fact that they are gaining more traction into 2016. It’s fun and exciting how well they get into our lives, just as how it is exciting to know the normal price depreciation they’ll have when everyone starts having them. How cool!

In Conclusion

I’m sure there are even more trends that dominate online marketing today. Aside from the higher costing in advertising they bring on the table, these will give a new level of chances for smaller companies to be noticed at very easy and effective ways. No guarantee as to when a particular trend emerges and conquers the market, this definitely depends on consumer preference and adoption. But having your wings ready anytime from now will let you soar high when the right time comes.

The Marketing World Today: Can You Cope With It?

Advertising and Marketing in the old days were more of personally reaching out to prospective buyers. The pile of the agents in the human resources department of the company was huge and so as the training sessions the company had to carry out. These scenarios were outnumbered as the marketing today has been consistently undergoing testing and implementation to see to it if strategies work just fine. This is because the demand of the buyers change and the ways to connect to them also change in the digital world. It is easier to plan a strategy these days though, with the use of the advanced marketing software, internet and social media influences.

Based on the observation of some online marketing gurus, yesterday’s strategy would render a bigger budget on Marketing in line with the outbound sales as a priority (via phone or meet-ups), as it was a requirement to reach to as many people as possible. While today’s strategy would invest more on Advertising, Content and Personalization in targeting specific prospects, which became easier via email and digital marketing. While some of the old strategies still work to promote the products and services (i.e. word-of-mouth), companies today should embrace the latest strategies in order to compete well in the market.

Let us start to specify some of these changes I have also got the chance to experience or got oriented with (at work or at home during self-taught learning):

#1 Website or Web Pages

Wordpress blog

An All time Easy-to-use Platform

I’m sure everyone at this point is familiar with a website or a webpage. It is just the online representation of the company, we may treat this as a store front in the physical world. From HTML, CSS, PHP to WordPress or any coding foundation or platform, the goal is to entice the readers to stay and read about what your store has to offer. There are also techniques or patterns to follow in building a website. It cannot just be building out without considering the layout, color schemes, CTA (call-to-action) buttons, etc.. Making one yourself has been made easier these days, but web developers and designers will always deliver what you need.

#2 Blogs

Blogs are just articles that are posted in a website. This is where the buyers are normally directed to in order to understand what they look for. The content in a blog or an article should be unique in order to comply with search engines’ (Google, Bing, Yahoo, etc.) standards. Keywords are also mainly incorporated when writing a blog. There are known techniques when looking for an effective keyword, effective meaning the search demand is high and the competition is low. You can understand this one by checking out Google Analytics. Oh, always remember – content is king!

#3 SEO – Search Engine Optimization

This is the heart of your blog or website. Without understanding how it works, only rare luck can give you success in promoting your website online. Billions of websites are on the net now, and getting a higher ranking in search engines needs some careful and serious work to do. One way of promoting is through blogs and social media. You send out articles to blogging platforms and link it back to your website. The process is not simple because you always have to make sure that you understand search engine (i.e. google) guidelines when you do so. Note that these guidelines change from time to time so you have to keep updated, and try not to get your website penalized by search engines. Bringing your website back will be very tedious and not 100% sure. You don’t want a close encounter with the power of google.

There are tons of SEO services providers out there, some would even promise you success overnight. Always remember that SEO should consist of research, analysis and effective strategies in order for it to work. Success cannot happen overnight considering the tough competition in ranking for local searches nowadays. There’s a lot of work on board when it is done effectively. I’m pleased to refer you to if you’d wish to get a no-obligation consultation for your business. You’ll be surprised with the level of knowledge and expertise about online marketing and google ranking.

#4 Social Media

Social Media Marketing

You’re Outdated if you don’t have any of these

I bet you have a facebook account. What you can do in facebook explains now the power of sharing anything in one click. There are tons of other social media platform that people nowadays love to use, and it has been 100% proven effective to market your services and products. From twitter, google +, youtube, Instagram, flickr, pinterest, and so on and so forth. People still keep on developing apps for social engagement. The more social media apps your account is registered into, the more chances of getting traffic to your website, and it means more possible sales.

#5 Email Marketing and Building a List

This is one of the powerful strategies you may consider if you would like to automate your product or service offers. You will have to incorporate a small form that your web visitors can sign into (name and email address is enough). What the form does is it puts those details into a list you set up (Mailchimp or Aweber for instance), and whenever you need to send emails about your promos or anything you think that’s cool, you can schedule and send that email to even thousands of your subscribers. You have to take care of the people who subscribe to your list. So you have to know when it is annoying or not to send an email. A good or personalized email works too. It is the same with how you tried to please your prospects in the old days when you tried to sell a product to them. So put the “customers are always right” mode back on.

#6 Affiliate Marketing

Anyone who knows how to generate online traffic can make sales by promoting a product or service on his website. You can be an affiliate of a number of online products but you have to do some registration and linking using your special ID. You get a commission on every sale that is made through the link that you put up on your site. You have to understand the niche and know how landing pages work in order to effectively sell the product online. I have once enrolled myself in a membership site that teaches this step by step. It was a fun learning and I believe if I had continued, I could be rich now. It takes a lot of time and dedication to make it work and effective, but normally it would only require that amount of effort while you build it. It is actually a passive income, as soon as you fixed it up, the income just comes without you doing a lot of work.

Wrapping Up

More and more ways are being developed when it comes to online marketing and advertising. But I believe the list above can be considered a foundation in today’s marketing world. The amount of time in learning any of it is not a big deal if you put some dedication. We all just have to follow along as the world changes. Can you imagine, these things were not even there 2 decades ago but marketing and advertising also managed to keep the industry running.

It is true that the competition is stronger nowadays but the flexibility that the advancement offers is also unlimited and efficiently made. Creativity in marketing is still highly needed to keep up and flawlessly succeed in today’s marketing world.

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