Mobile On Demand: Overtaking Desktop Usage and Traffic

As part of the online marketing trends for 2016, it’s clear that Google has started working on promoting better customer experience including Ads on mobile devices. The giant search engine has also found out that less searches take place on computers now and more searches on mobile devices instead (at least for ten countries including Japan and USA).

This would of course imply higher expectations from mobile users, and Google has already made ways to improve the user experience by providing easy-to-view, richer with direct info and more engaging content designed for screen-swipes and not for mouse-clicks.  The design is based on customers’ needs. And I’m sure the whole world is also starting to pick up this trend pretty soon.

Ad Innovations

In order to be relevant with mobile users and consumers, Google introduced new Ad experiences for Automotive, Hotels and Mortgages. Each of which comes handy and very user-friendly. Note that these three have the higher demands online and a huge number of consumers used to go and stay online for hours looking for them.

#1 Automotive

According to Polk Automotive Buyer Research in 2013, the average time car buyers spend on research is almost 15 hours. Those who intend to buy new or used cars normally browse the web to see pictures of their dream car. It is noted that 50% of Google searches for cars contain visuals. One of the actual reasons why Google introduced Automobile Ads – a new search ad format that takes you directly from google to a series of car images. You can get more info when you tap the image and even listings of nearby dealers.

#2 Hotels

Hotel Ads is now globally showing partners around the world from google. Information like rates, locations, availability, photos and google street view are still provided with searches. A traveler can just click on “Book” to reserve his or her stay on the partner’s sites.

#3 Mortgages

Most of us in the working class aim to buy a home at some point in our lives. Google searches prove that as its numbers identify the ones pertaining to buying a home. The search engine just added Google Compare in their features. Consumers will be able to browse for the latest mortgage rates in the market from multiple providers. Then they can review required criteria such as interest rate and fees, and make comparison using the said tool in order to decide on what suits best for them. They can also apply directly with approved lenders and seek for more information from a qualified adviser – directly from Google search ad.

Marketing puzzle - build with innovative ideas

The latest marketing innovations from google show us an effective tactic to grow any online business that we have. Following the trend and taking advantage of it will definitely result to successful sales of our products or services. Online marketing strategies change, what was working yesterday may not be useful today. It all depends on the consumers’ access to newer technology. Technology continues to revive its features in order to lessen our time and effort to accommodate certain requests. If you stick to an outdated feature, your sales will suffer and before you know it, there’s no time to get back on track.

Online Marketing Trends Dominating 2016 & Years to Come

Keeping up with modern trends of the online marketing industry makes it exciting though it seems complex most of the time. The development of new gadgets and software based on the user preference is happening fast right before our eyes. It keeps on changing and providing new techniques for anyone to avail. This year of 2016 is indeed a great year where a lots of online marketing tools are being introduced and improved.

As I have witnessed and based on my further research, these are the trends you should watch out for:

Video Ad Campaigns

It may seem nothing new because we already get the hang of using social channels like YouTube. YouTube hosts billions of videos with tons of video ads also being uploaded to catch your attention. While Facebook and Bing both already started offering advertisers video options, Google this year has finally got on board with in-SERP videos. Users are becoming used to see video ads and as this continues, you should expect more video ads popping up anywhere. Google owns Youtube, so buckle up!

This video Ad ranked 6th in the Top Ten Most Effective Ads Campaign for 2016. Check which was voted as the no. 1 this year.

App Indexing

Google has recently offered app indexing for a while. And while this is being accepted as part of the ranking possibilities, business owners this year should consider developing a dedicated app for their services and products. An app can do whatever websites can and it is not surprising to see that in the coming years, search engines like google would prioritize owner’s app engagement in marking ranks. This will not happen anytime soon but the big possibility is known. Google is at its testing stage so when the coast becomes clear, a huge change in ranking can be a little intimidating.

Mobile over Desktop

Last year was really a big year for mobile technology. Google announced that the mobile traffic overtook desktop’s in 10 countries. It was also the year when google has released an algorithm named Mobilegeddon phasing out websites that are not responsive or mobile optimized. It was like saying that mobile optimization can be enough to improve your ranking. It’s a clear indication that the big search engine is taking side on mobile. A mobile-focused online marketing has become more powerful this year and in the years to come.

Siri and Cortana getting promoted

Siri leads new kind of OprimizationDigital assistants like Siri and Cortana will not just act as your weather checkers. There is a new kind of optimization being introduced using them since they do searches and use conventional search engines. The key to maximize and optimize their usage is for them to be aware about your business information and details. Way to go Siri and Cortana, congratulations on the promotion!

Wearable Technology – not just a fancy accessory

An Apple watch and other released smart watches and sunglasses had set a new standard. Their existence in the market today will surely set a new landscape in local marketing, the fact that they are gaining more traction into 2016. It’s fun and exciting how well they get into our lives, just as how it is exciting to know the normal price depreciation they’ll have when everyone starts having them. How cool!

In Conclusion

I’m sure there are even more trends that dominate online marketing today. Aside from the higher costing in advertising they bring on the table, these will give a new level of chances for smaller companies to be noticed at very easy and effective ways. No guarantee as to when a particular trend emerges and conquers the market, this definitely depends on consumer preference and adoption. But having your wings ready anytime from now will let you soar high when the right time comes.

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